Effective Date: 12.05.2025
Introduction
Forever831 values your privacy. This Privacy Policy outlines how we collect, use, and protect your personal data when you interact with our website, www.forever831.co.uk, or purchase our handmade luxury candles. We adhere to the UK General Data Protection Regulation (GDPR) and the Data Protection Act 2018.
1.1 Definitions
- “Personal Data” refers to any information that can identify you, such as your name, email address, and shipping information.
- “Processing” refers to any operation performed on personal data, such as collection, storage, and transfer.
- “You/Your/User” refers to website visitors, customers, or other individuals interacting with Forever831.
- “We/Us/Our” refers to Forever831, trading under the website www.forever831.co.uk.
1.2 Data We Collect
We collect:
- Personal Information You Provide
• Name, email address, billing address, delivery address, payment details, and phone number. - Automatically Collected Data
• IP address, browser type, cookies, and session data for website analytics.
Example: IP address tracking is used to prevent fraud and improve user experience. - Marketing Preferences
• When opting into newsletters or offers, we collect your preferences.
1.3 How We Use Your Data
We process data:
- To Fulfil Orders: E.g., delivering products to your address.
- For Marketing (with your consent): Sending you updates on new luxury candle collections.
- For Website Functionality: Enhancing our website experience through analytics tools like Google Analytics.
- Legal Compliance: Retaining purchase records for HMRC compliance.
We do not engage in automated profiling or decision-making based on your data.
1.4 Sharing Your Data
We only share data with trusted third-party service providers:
- Payment processors like Stripe or PayPal (for payment security).
- Delivery partners like Royal Mail (to ship your orders).
All third parties adhere to GDPR where applicable.
1.5 Your Data Rights
Under GDPR, you have:
- Right of Access: Request access to your personal data.
- Right of Rectification: Request corrections to incorrect data.
- Right to Erasure: Request deletion of your data (“right to be forgotten”).
- Right to Data Portability: Request your data in a portable format.
- Right to Object: Object to the processing of your data for marketing purposes.
- Right to Withdraw Consent: Withdraw your consent at any time.
To exercise your rights, contact us
1.6 Data Retention
We retain your data only as long as necessary:
- Customer purchase data: Retained for 6 years for tax purposes.
- Marketing data: Retained until opt-out.
1.7 Cookies
We use cookies to enhance your experience.
For instance:
- Essential Cookies: Enable cart and checkout functionality.
- Analytical Cookies: Track website visitors to optimise performance.
For details, see our Cookie Policy.
1.8 Contact Us
Forever831 Privacy Team